Mark your calendars, Isabel Marant stans! The wildly loved designer will debut her collection for H&M on November 14 online and in stores, and will feature options for men, women and children. Included in the collection are 42 signature pieces and accessories reinterpreted from Marant’s line including shoes. News of the collaboration, and the look book, leaked in September and caused a frenzy.
Marant and H&M launched the collection at a party in Paris two days ago and a few of the models from the campaign wore some pieces of the collection.
Vogue Australia spoke to Marant recently about the collection and her motivation behind it. Here’s some of what was said.
Vogue: Why did this particular collaboration feel so right?
Isabel Marant: I am quite instinctive as a person and honestly I immediately had a good feeling about this collaboration. I was contacted out of the blue and the reaction was very positive. I felt flattered, after all H&M has worked with some of the best designers worldwide in the past, so the invite came in a way as a recognition of my hard work along these years. This collaboration feels right because I can share my vision with a new and wider audience. There was no fear of overexposure, or selling out: I am an optimist, and simply saw the sharing as a unique opportunity. As a designer I want to dress real women and H&M is all about real consumers.
How did you approach the collection?
I wanted the collection to represent the essence of my style, but also to be personal. I selected the pieces using my own closet as a template — the iconic Marant pieces that I own and wear the most are all there, reinterpreted in a way that suits this moment.
What particular pieces did you feel were the most important to include?
My most beloved pieces, the ones that truly express the cool ease of my style: from the mannish outerwear to the boho blouses to the skinny trousers, not to mention the accessories. There is really something for everybody.
How do you design for high street and without compromising your own line?
I do not see the two things as opposites. The H&M collaboration is a one-off collection that brings my message to a new audience. The Isabel Marant line, on the other side, keeps growing on its own.