Jay Z Turns 44 Today, Says He’ll Go Vegan For 22 Days (DETAILS)

Using rapper math as part of his explanation, Jay Z announced yesterday on his Life+Times site that he will go vegan for 22 Days in response to turning 44 and at the insistence of a friend who challenged him to adopt a plant based diet. We guess that friend is Russell Simmons since he’s the only vegan hip-hop mogul we know. Or maybe it was super producer Rick Rubin?

Anyhow here’s Jay’s, reasoning:

“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way,” he starts.

“On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!!

“This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…”

The rapper continues:

“Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right! So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…”

Good for you, Jay. Now, if you cut Back on the private jets you’ll really help the planet.