Summer 2002 saw Brooklyn’s dead prez on the cover of OneWorld. M-1 and stic.man had the block on lock with a their first mixtape Turn off the Radio: The Mixtape Vol. 1 two years after their debut Let’s Get Free, and one year after the 9/11 attacks. Then OneWorld editor – in – chief Raquel Cepeda, writing on her blog Djalirancher.com, recalled creating the issue in 2009.
I had crazy fun producing this ” Politricknowledy” issue of Russell Simmons’ Oneworld Magazine when I was editor in chief there. The cover, featured one of my favorite hip-hop groups, dead prez, on cover: my homie, the renaissance man Andrew Dosunmu on the lens; clothing by the French Moroccan designer Claude Sabbah; words by Talib Kweli. When we released this June/July 2002 issue, so close after 9/11, it was a huge risk. While the concept was, for myself and Dosonmu, paying homage to Tuareg culture, we received hate because people thoght it was pro-Taliban. This was 7 years ago, back when less than 20% of all Americans had passports, (war criminal) Bush, Jr. was president, and we caught a collective case amnesia to jock our then mayor, Rudy Giuliani for doing his job. All these years later, I’ve seen this image interpolated—that’s different from interpreted—on canvas and T-shirts. Go figure
11 years on and the music and political landscape has changed drastically. dead prez music still bumps tho.