Pepsi has tapped NY Giant wide receiver Victor Cruz and over a dozen NFL players to create playlists on iTunes Radio for its #FanEnough campaign. On Cruz’ playlist are J Cole, Jay Z, Drake and other artists.
“It’s what I listen to on a daily basis, before a game, when I’m in the car, going home from a Victory,” the salsa loving Cruz told press at Wednesday’s launch.
“Sharing my music means being that much closer to my fans,” Cruz said. “The fans are what keep this sport going. They keep seats filled and the excitement going.”
Other player curating stations on the cloud based program include members of 16 teams including Matthew Stafford, Detroit Lions; Andy Dalton, Cincinnati Bengals; LaMarr Woodley, Pittsburgh Steelers; Brian Hartline, Miami Dolphins; Matt Schaub, Houston Texas; Torrey Smith, Baltimore Ravens; and many, many more.